5 SEO Tips for Local Food and Drink BusinessesGama York
SEO for hospitality has its specific. How to improve the Google Ranking of your restaurant or café, even if you are not Internet savvy?
Here are few tips for you!
What is SEO?
SEO or Search Engine Optimisation is, according to Wikipedia “the process of affecting the online visibility of a website or a web page in an unpaid result”.
In simple words, it’s a magic formula to rank businesses such as yours in the online.
SEO is about the right answer to a search. If someone is looking for a” Thai restaurant in Manchester, UK” and you own a Thai restaurant in York, all you wish for is for your page to show up first.
Statistics show that:
- 50% of consumers who have conducted a local search on their phone or tablet visited a restaurant that day;
- 4 in 5 consumers use Google and other search engines to find local information.
Tip 1 – Use the right KEY WORDS
Key Words are terms for which you would like to be found when somebody is searching for a local food and drink business. They can be singular or a whole expression like for example “Brazilian restaurant with lunch menu”.
The key words, in the case of SEO for hospitality, should be cleverly and harmoniously inserted on your website in your “ About us” section, or in the Blog Posts in:
- the title of the page or article
- the URL (the page address of the article)
- using synonyms or your key words
- in the meta description
- in the “alt” section of the images.
Tip 2 – Google my Business
If you haven’t done it already, go to google.com/places and claim your local place. Show to the world where you are, photos from inside and outside your business, photos of your products and customers. Make sure you update these on a regular basis.
Google My Business gives you a free and net advance in front competition!
When creating your listing, make sure you choose the most accurate description of your business, for example “patisserie”; “French Restaurant”; “Brazilian Rodizo”; “Chinese Restaurant”; “Fish and chips” etc.
Another important aspect is to make sure that all the elements of your profile are filled in.
Tip 3 Do Not Neglect Social Media
We all know it is good to have Social Media Pages, but do we really take care of them properly? Do we refresh content on a regular basis?
It’s time you add “share” buttons, answer comments, interact with your consumers via Facebook, Instagram or Twitter.
All these are essential for SEO for hospitality.
Tip 4 Speed Matters
Does your page take forever to open? In few seconds, you could lose a part of your visitors and thus of your sales.
The speed of each page matters and search engines rank down slow pages. Also, please check how your page appears on mobile.
The site of your local business must be easy and pleasant to read on phones and tablets.
If you are not happy with what you see, it’s time to call your developer.
Tip 5 Build Citations
Links (citations) are the exchange currency on the Internet, so the more you have the higher you will rank.
A citation occurs each time the name of your business, address, phone number is mentioned on the web.
The easiest way to build citations are the local business directories.
Here are a few to start with:
Stay focused and put the constant effort and you will soon see the results.
“Post and they will come…”.
Thank you for reading! Good-luck with your SEO for hospitality!
You might be interested in other articles referring to hospitality management such as :
A sparkling clean washroom means a clean restaurant
From Good to Great in Starting and Managing an Independent Restaurant